During the past few years, there have been many changes in the movie industry. Film studios have seen bankruptcy, buy-outs, and corporate restructuring which has created new ideas and policies within the movie distribution industry. Some of the movie companies have added a "sub-run" policy pertaining to $1 theaters. What that means for any $1 theatre is that they may have to wait up for up to 3 months or more to be able to show certain movies. That is often the when it is to be released on DVD.
Local small town $1 theatres have been lucky to be able to show current movies within three or four weeks, but it is becoming much more difficult. In order to continue to be able to bring the most current movies to the dollar theatres, local theatres have had to make a very difficult decision to increase admission prices. Effective May 1, admission at the Gladbrook Theatre and the Traer Theatre, will be $2 for every seat. This was not an easy decision for either theatre. If you have any questions about either theatre's policies, please contact management. They will answer your questions to the best of their ability. And please continue to support the area's local movie theatres.