The newest business in Traer is Legendary Motors. With a franchise in Cedar Rapids that has been open for close to three years, the Traer location opened in February away from the hustle and bustle of Waterloo.
The small-town feel was something owner Justin Penwall cited as a draw to bring a car dealership to Traer.
"Traer is laid back," Penwall said. "If I need to take care of family issues, I don't have to worry."
Legendary Motors held a ribbon-cutting ceremony in February and has since expanded their vehicle lineup, offering affordable used cars and trucks right here in Traer.
Over the past few months, Legendary Motors has grown, increasing their vehicle selection and their advertising reach to attract customers from both near and far.
"Business has been good. We have people come from across the country like Wisconsin, Missouri, and all over Traer," Penwall said. "We advertise our business from the internet with good prices that make people come out."
As the first dealership to open in Traer in several years, Legendary Motors hopes to provide quality used cars at affordable prices for years to come.