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Rubline Marketing hits 10 years

September 6, 2018
CJ Eilers - Editor ( , Traer Star-Clipper

For 10 straight years, Chase Rohlfsen and the team at Rubline Marketing in Traer have worked with clients across the country and around the world promoting their brands through a variety of different methods, and Rohlfsen hopes they're only getting started.

Rubline Marketing was started in September 2008 by Chase Rohlfsen out of his home in Dysart with two employees by his side. The business grew and was moved into a leased building in Traer. In March of 2018, Rubline Marketing then purchased their current 6,000 sq ft building on Main Street and now have eight employees.

"This was an opportunity to take my previous career in sales and marketing and set up businesese and brands," Rohlfsen said. "The outdoors industry didn't really have what I wanted to build. When the financial and automotive sector went to hell, I decided what better time than now to start my own business."

Article Photos

From left to right: Mark Watson, Graphic Design; Chase Rohlfsen, President; Mike Hecht, General Manager. Not pictured: Brian Smith, Vice-President, Keegan Rohlfsen, Photography; Dave Graham, Photography; Chad Billick, Strategy; Michelle Smith, Assistant.

Today, Rubline Marketing works with 27 national and global brands with 60 percent being hunting brands, 30 percent shooting sports and 10 percent camping/hardware. The full-service marketing firm does anything from media buying, campaigns, social, digital, ad work and strategies for clients.

"How many people get to play with weapons and outdoor accessories like I do?" Rohlfsen said. "My clientele is everything from archery manufacturing to guns to optics. We market to law enforcement and hunters, so we get to work with a fun sector of the consumer all the way in San Diego up to New Hampshire and down in Texas. We also have parents company based in Japan and Germany. When got in this, we realized the global markets were more of niche fit for us."

According to Rohlfsen, the new office space allows for far more space to do photo shoots of their client's products and more video production for commercials. The office also has better lighting, more angles to choose from, more leg space and bigger backdrop for their advertisements.

"I'm going to push for this business no matter what," Rohlfsen said. "We have a lot of fun here. Everyone here knows there jobs. I've surrounded myself with smart people and we have a great staff. The best thing I ever did was hire people smarter than myself."

Communication is key to Rubline Marketing's everyday operation. According to Rohlfsen, a majority of the employees' days are spent communicating with clients and one another via telephone or by video conference. In a year, Rohlfsen will travel to 15 to 18 states and three countries. The first 36 weeks of the years are the busiest in terms of travel as he's aways for 28-30 of those weeks. After that, he slows down to spend more time in the office. This also allows the employees to sit down and think about their future going forward as they look to expand services.

"We're looking at hardware segments, automotive segments, new marketing streams for us," Rohlfsen said. "Our goal is to provide more services that go beyond the strategic vision of our clients. We build the the ads and then place them into medians we purchsed. The next evolution of our business is marketing on Amazon with an additional expert that will handle that for our clients. We want to get more into the Search Engine Optimization and Search Engine Management side of things to compliment our web building for our clients."

To learn more about Rubline Marketing, check out or visit their location at 555 2nd Street in Traer from 8 a.m. to 5:30 p.m. Monday through Thursday and Friday from 8 a.m. to 4 p.m.



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